Members of the Oklahoma Christian University community are invited to attend an interactive newsroom simulation among faculty in partnership with ACCESS Newswire.
Oklahoma Christian University public relations students are bringing experiential learning to life through Media Madness, a multi-week campaign designed to show how hands-on classroom experiences prepare students for real-world media careers. Led by Oklahoma Christian’s student-run public relations firm, Eagle PR, the campaign combines strategic social media content and a live interactive faculty event to demonstrate the value of ACCESS Newswire among professors and Students.
The campaign highlight is the Media Madness: Newsroom Draft Night event on Feb. 17 from 5:30–7 p.m. in The Brew, Oklahoma Christian’s on-campus coffee shop. During the event, professors will participate in fast-paced rounds of breaking news scenarios, learning why experiential learning in the classroom matters, and how tools like ACCESS help bridge the gap between classroom theory and industry reality.
Eagle PR Co-Director Amanda Barnett helped plan and organize the Media Madness campaign.
“Our team used both quantitative and qualitative pre-campaign data to choose a strategy and tactics that worked best for the OC community at its busiest time right before Spring Sing. I have been so proud of the dedication shown by the team and by the leadership provided by Co-Director Maddy Roberts,” Barnett said.
To further engage the campus community, Eagle PR students are also hosting information tables in the Oklahoma Christian Student Center and Brew during the campaign. The tables provide opportunities for Eagle PR to directly connect with faculty and students and answer questions about the Media Madness campaign, which will wrap up just as the March Madness basketball tournament is about to begin. Through interactive conversations, the team is raising awareness of ACCESS Newswire’s education program for professors and driving attendance for the campaign’s Newsroom Draft Night.
In addition to the live event and student center tables, the Media Madness campaign is supported by a strategic social media content plan designed to extend its impact beyond the classroom. Eagle PR students are creating educational posts and real-time event coverage across platforms like Facebook, Instagram and TikTok. The campaign also features a podcast episode highlighting the hands-on aspect of experiential learning that ACCESS Newswire offers to professors.
Media Madness is part of Eagle PR’s participation in the Public Relations Student Society of America’s annual Bateman Case Study Competition, a national competition that challenges students to research, plan, execute, and evaluate a full PR campaign. Through this competition, Oklahoma Christian students are applying their coursework to a real campaign with real audiences, reinforcing the university’s commitment to hands-on, career-focused education.
Professor of Communication Josh Watson serves as the academic adviser for Eagle PR’s Media Madness team.
“These Public Relations Student Society of America students have researched and planned an impressive campaign for a client challenge that is not easy,” Watson said. “The students have faculty as their primary audience and students as a secondary audience, which is a little unique compared to some previous Bateman competitions. I can’t wait to see the results of their hard work,” Watson said.
To learn more about Eagle PR’s Media Madness campaign, visit www.eaglepr.org/media-madness.
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